Those lifestyle choices that we have been making about what we eat and how much of it have slowly been changing to the result that big fast-food chains sales are on the wane.
It wasn’t enough that your mom would tell you that that giant soda at 40 fluid ounces (1.18 liters) was probably a bit too much sugar but the likes of public figures, Morgan Spurlock (Super Size Me, 2004), Jamie Oliver and his empire, and the First Lady of the United States, Michelle Obama‘s efforts to raise awareness about healthy food choices and the repercussions of making the wrong ones. The efforts of these persons and others are helping to combat obesity, childhood obesity and the rise of Type 2 Diabetes worldwide.
The oldest and most prominent fast food chains gradually introduced a larger variety of soft drink/soda sizes that had increased in size up to a maximum of 64 fluid ounces (1.89 liters) or half a gallon! The 64 fluid ounce size drink could be bought at KFC, offered as the Mega Jug. In 2016, KFC now offers a 30 fluid ounce fountain drink as it’s largest, while Burger King offers it’s largest carbonated drink at 40 fluid ounces.
Due to the release of the film Super Size Me some 12 years ago, McDonald’s discontinued it’s “Super Size” series in 2004 and introduced the Hugo sized soft drink/soda that was 42 fluid ounces (1.24 liters) in 2007. As of 2016, McDonald’s largest beverage size offered is 31.4 fluid ounces.
We’re seeing a re-emergence of soft drinks like Dr.Pepper and Diet Dr.Pepper as well emergence of Mello Yello (Coca-Cola Company), a non-carbonated variety. On Burger King’s Nutrition Information document dated April 2016, there are a variety of beverages as well as meals and sandwiches offered. They don’t spare the sugary drink offers with products such as Hi-C Fruit Punch, Barq’s Root Beer, Cherry Coke, Fanta Orange, and various frozen drinks and smoothies (eg. Surge, ICEE).
When we look at the 20th century and the rise of commercialism in the USA, we can see a link to obesity. Television viewing increased steadily, leading to a more general sedentary lifestyle for children whom were unattended while an increasing amount of parents were at work. We could say that the television was raising the kids. The working class, whom once worried that their children were malnourished at the beginning of the century, began to believe the slogans that were increasing seen on television, “Have It Your Way” (1970), “You Deserve A Break Today”, “We Do It All For You”. These slogans are seemingly all about class division and deprivation. Aside from poorer communities experiencing more often “food deserts”, one might see higher incident of consumption of fast food as a norm. The poor are often disconnected from society and seek affirmation via commercialism and consumerism. “You Deserve A Break Today“ might have actually been conceived for a certain demographic as the slogan was used in it’s first television commercial in 1971, featuring actor John Amos (Good Times, Roots as Kunta Kinte) dancing with a mop.
Nonetheless, let’s not take the wind entirely out of the sails/sales of these fast food chains. Indulgences in moderation is what we are talking about so let’s shine the light on some of the efforts these chains have made to lure us back. Soft drinks, in moderation are an occasional treat for those who experience nostalgia about, say Dr.Pepper or Cherry Coke.
The KFC China restaurants last year introduced two new sandwiches that made people sit up and note. Those being Rose Cheese Roasted Chicken Burger, Kotaku and the Black Diamond Bacon Spicy Chicken Burger.
KFC did catch my eye when they introduced their Double Down in 2010 and latter with the Double Down Dog in 2015. The former, a bread-less sandwich consisting of a burger patty between two fried fillets of chicken along with cheese and bacon, is so outrageous, you could describe it as a curiosity. It has been offered for limited time consumption but has consistently reappeared. It’s most recent appearance is in KFC Spain, upgraded with the addition of Cheddar Cheese and Barbecue Sauce. The Double Down fans must get a right chuckle, and possible indigestion. Not for the faint at heart. Winning at KFC Korea and KFC Canada.
However, back to KFC China’s new limited edition sandwiches, first the Rose Cheese Roasted Chicken Burger. The pink bun was cited by diners as not being as vibrant as the image in the advertisement (surprise?) and is the dark meat of the chicken, cited as the leg, and rose flavoured! The actual patty looks alright when you find a diner’s image rather than the ad so looks decent.
While the Black Diamond Bacon Spicy Chicken Burger looks a little more promising from the consumer’s images. Glossy black bun, coloured with squid ink. The texture of the patty is probably not that kind of tempura crispy and crinkly representation but these diner images do make us wonder about the taste!
Apparently the new sandwiches were inspired by Puella Magi Madoka Magica, an Anime that is huge in China. The two main characters are Madoko Kaname and Sayaka Miki, known for their pink and black costumes.
Is your mouth watering to try Rose Cheese Roasted Chicken Burger and Black Diamond Bacon Spicy
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