The massive label Superdry, founded by Julian Dunkerton & James Holder, combines Japanese graphics aesthetics with vintage washes, high quality garments made from quality fibers and British style. The English movie star Idris Elba, 43 naturally gravitated towards the brand and the Croydon born actor soon collaborated with Superdry with a collection that reflects Elba’s personal style. Their collaborative effort launched in November of 2015.
Mr Elba, the father of 2 children, has been suggested as the replacement for Daniel Craig as the next James Bond. He is currently filming Thor: Ragnarok, reprising his role as Heimdall. This year he is featured in Finding Dory (Fluke) & Star Trek Beyond (Krall).
The new retail space in fashionable Shoreditch, London at Boxpark. About Boxpark, check it:
BOXPARK SHOREDITCH IS A POP-UP MALL BASED IN THE HEART OF EAST LONDON.
Opened in 2011 by founder and CEO Roger Wade, BOXPARK Shoreditch will be open for the next four years.
BOXPARK is constructed of stripped, and refitted shipping containers, creating unique, low cost, low risk pop-up stores.
Filled with a mix of fashion and lifestyle brands, galleries, cafés and restaurants – BOXPARK places local and global brands side-by-side, creating a unique shopping and dining destination.
BOXPARK is not some run-of-the-mall shopping centre. It’s a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street.
Idris Elba has had a music career in hip hop, running parallel to his thespian career. He’s worked with Macklemore, D’banj, Jay Z, Fat Joe, Angie Stone, Skepta and more! He’s a rapper as well as a producer.
Idris Elba with the co-founders of Superdry, James Holder & Julian Dunkerton. Check the Idris collection here!
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